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Abercrombie Jewelry Brand Identity

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Abercrombie Jewelry Brand Identity

I was thrilled to design a re-brand for Abercrombie Jewelry, a family jeweler based in Austin, Texas. I had originally designed their logo more than 10 years ago and it was time for a refresh. 

I started with a mood board (you can see it here) and an updated color palette, focusing on luxe yet unusual colors. 

Abercrombie Jewelry Logo and Branding by Erika Firm

Abercrombie Jewelry Logo and Branding by Erika Firm

Abercrombie Jewelry Brand Identity by Erika Firm

Abercrombie Jewelry Logo and Branding by Erika Firm

Abercrombie Jewelry Logo and Branding by Erika Firm

Abercrombie Jewelry Logo and Branding by Erika FirmAbercrombie Jewelry Logo and Branding by Erika Firm

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