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Abercrombie Jewelry Brand Identity

Abercrombie Jewelry Brand Identity

I was thrilled to design a re-brand for Abercrombie Jewelry, a family jeweler based in Austin, Texas. I had originally designed their logo more than 10 years ago and it was time for a refresh. 

I started with a mood board (you can see it here) and an updated color palette, focusing on luxe yet unusual colors. 

Abercrombie Jewelry Logo and Branding by Erika Firm

Abercrombie Jewelry Logo and Branding by Erika Firm

Abercrombie Jewelry Brand Identity by Erika Firm

Abercrombie Jewelry Logo and Branding by Erika Firm

Abercrombie Jewelry Logo and Branding by Erika Firm

Abercrombie Jewelry Logo and Branding by Erika FirmAbercrombie Jewelry Logo and Branding by Erika Firm

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A Netflix Christmas

One of the highlights of the year was getting a super sneak peek a few of Netflix's new holiday films. I was honored when Netflix asked me to design patterns and gift wrap for them to celebrate the launch of three original Netflix Christmas movies: "The Christmas Chronicles," "A Christmas Prince: The Royal Wedding," and "Princess Switch." It was a thrill to get to preview the films and work with the Netflix team to create custom patterns for them. The patterns will be used in their marketing promos.

 

Bjorn the Elf from The Christmas Chronicles Movie Illustration by Erika Firm for Netflix
Bjorn, my favorite elf from "The Christmas Chronicles."
The Christmas Chronicles wrapping paper pattern by Erika Firm for Netflix
Final gift wrap pattern for "The Christmas Chronicles."
Pattern by Erika FIrm for Netflix for A Christmas Prince The Royal Wedding
Did you watch "A Christmas Prince" last year? It was so fun they made a sequel this year: "The Royal Wedding." It's a great movie to watch on date night!
Pattern by Erika Firm for Netflix for The Princess Switch movie
Gift wrap pattern I designed for Netflix to celebrate the launch of "Princess Switch." I loved the color palette in this movie -- lots of sweet pinks and pastels inspired by yummy pastries.
Pattern by Erika Firm for Netflix holiday 2018 patterns
And a little mashup celebrating all the films. I had such a great time drawing all these illustrations for Netflix. It took a ton of time (hello, hand cramps), but it never felt like work! Continue reading

Passive Income for Graphic Designers

Passive Income for Graphic Designers
Freelancer Fridays AIGA Charleston discussion about Passive Income moderated by Erika Firm Hi Charleston graphic designers and creative freelancers: I'm moderating an AIGA discussion about Passive Income on Friday, July 13th, 2018 at 8am at Local Works in Charleston, South Carolina. It's free! You don't need to be an AIGA member to attend. Hope to see you there. Local Works is located at 1630 Meeting Street, Building 2, Charleston, SC 29405. Continue reading

Site Update

Site Update
Green Brush Strokes repeating pattern by Erika Firm Erika Firm Portrait by Alesya Macatol Erika Firm has a new portfolio Fun news ... I designed myself a brand new logo, made a few little tweaks to the formatting, and added a portfolio full of artwork that may be licensed to this site! Check out the portfolio, new press category, learn about collaborations, and read a little about me. If you spot any wonky links or have any questions please let me know. Thanks for checking out my new website! I'll be updating the portfolio and all the pages soon, so keep an eye on this space for some more fun changes. Continue reading

Van Rozeboom Interiors Branding

Van Rozeboom Interiors Branding
Shelly Van Rozeboom Interiors Branding and logo design by Erika Firm for Pismo Beach California Interior Designer Van Rozeboom Interior Designer Business Cards modern boho Central Coast of California by Erika Firm Letterpress Notecard with Envelope Liner for Shelly Van Rozeboom by Erika Firm Letterpress Stationery for Van Rozeboom Interior Designer by Erika FirmCongrats to Shelly Van Rozeboom on her new brand! Van Rozeboom Interiors is an interior design studio in Pismo Beach, California. We went with a natural, warm look, with a casual yet luxe vibe. I loved working with Shelly to come up with this stunning brand. Shelly went all out with the business cards: they are letterpressed (blue letterpress on pale shelly pink stock), foil printed (white foil on blue stock), and duplexed using the two different gorgeous papers. It's not easy to capture in photos, but the "Shelly Pink" color is actually very nearly white -- a super pale, shell pink color. Paired with a dusty yet rich Persian Blue, the pink and blue color combo is warm, inviting, and timeless. Check out Shelly's instagram feed @shellyvanr for peeks at her work and life on the Central Coast. And shhhhh ... a super fun project is in the works and you can probably spy some sneak peeks in her Instagram Stories! I'm looking to working with her on the next phase. Stay tuned for updates. Continue reading

KAVA Coffee Co. Branding

KAVA Coffee Co. Branding
KAVA COFFEE Branding by Erika Firm for Analog Creative Co. Johns Island SC Charleston SC Celebrate the YAY! Congrats to Jana and Petra of KÁVA on their new brand. KÁVA is a chic little coffee shop on Johns Island, SC near Kiawah and Seabrook. I had a great time working with them to come up with the concept and the look & feel of the place. We went with a modern, clean, fresh look, with a tropical, vacay vibe. Check out their instagram feed @kavacoffeechs for peeks at their super yummy treats. I'm partial to their almond milk cortados and home made quiche. Continue reading

Dribbble

Dribbble
Erika Firm on Dribbble Check out my work in progress, logos, ideas, rejected marks, completed logos (often before they go live!), and fun peeks into my design process on Dribbble. Continue reading

Branding Workshop

Branding Workshop
Charleston Workshop for Branding with Erika Firm Hi Charleston entrepreneurs: Do you want to learn how you can improve your marketing for your business? Join me on July 21st, 2017 at the The Harbor Entrepreneur Center to hear from 4 Marketing Professionals (and WEofC Members ... including me) on the topics of: Branding, S.W.O.T. Analysis, and Cloud-Based Tools. I'll be leading a workshop about branding your small business. Hope to see you there. For more info and tickets visit Women Entrepreneurs of Charleston. Continue reading